The challenge was to develop an interactive dashboard in Power BI that would consolidate different data sources, with a design theme inspired by tennis. The tool needed to be intuitive, easy to read, and capable of providing in-depth and predictive analysis of key business metrics.
Revenue Trends
Monthly, annual, and year-to-date analysis of revenue trends, with year-over-year comparisons and percentage changes.
Profit and Margin Comparison
A comparison of different periods, highlighting the times of highest profitability.
Profitability by Product
Detailed analysis by category, identifying the most and least profitable products.
Geographic Analysis
Regional breakdown of revenue, identifying areas of highest demand. Of particular note is the Southeast region, which accounted for 63.8% of the total in 2024.
Demand Forecast
Predictive models for revenue and profit through 2026, with a confidence interval.
Comparison by Sales Channel
Analysis by channel (Specialty Stores, Major Retailers, Tennis Clubs, etc.). In 2024, Specialty Stores accounted for 42% of total revenue.
The solution provided Vertex Tennis with a robust analytical overview, featuring integration of multiple data sources, dashboards with highly informative content, a theme-based design inspired by the world of tennis, and intuitive navigation—all in line with the brand’s colors and visual identity.